Fractional CFO and Chartered Accountant (CPA) specializing in financial health, cash flow management, and forensic auditing. 12 years helping SMEs and mid-caps avoid insolvency.
Sarah began her career in Big 4 auditing before pivoting to strategic finance for distressed companies. She is an expert in stress testing, debt restructuring, and optimizing working capital. Her articles translate complex accounting principles into survival strategies for business owners, focusing on liquidity, solvency ratios, and "audit-proofing" financial records. She helps leaders understand the critical difference between profit and cash flow, and how to negotiate with lenders during downturns. Her tone is analytical, prudent, and risk-averse.