Chief Revenue Officer (CRO) with a background in data-driven marketing and sales alignment. 14 years bridging the gap between demand generation and closing deals.
Julian creates unified revenue engines by breaking down silos between sales and marketing departments. A specialist in attribution modeling and customer journey mapping, he helps companies move beyond "vanity metrics" to focus on CAC, LTV, and contribution margins. His approach is highly analytical, leveraging tools like CRM and market intelligence to predict competitor moves and optimize pricing strategies. He writes for leaders who need to justify marketing spend and close the "handover gap" where leads are lost.